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Writing & Content

Write content with AI — step by step

Blog posts, product descriptions, emails, social captions — drafted in minutes instead of hours. The trick isn't the tool, it's the brief you give it. Here's the process that produces writing you'd actually publish.

The process

  1. Decide the one thing the reader should do

    Every piece of content has a job: rank on Google, sell a product, get a reply. Name it before writing a word — it changes everything about the draft.

  2. Give the AI real raw material

    Your actual facts: what you sell, real prices, real customer questions, your honest opinion on the topic. Generic input produces the generic AI-sounding text everyone can smell.

  3. Pick a tool below and paste the starter prompt

    Start with our Best Choice. Fill the brackets — especially the 'facts to include' part.

  4. Edit like an editor, not a fan

    Cut the first paragraph if it's throat-clearing. Delete every sentence that could appear in anyone else's article. Add one thing only you know.

  5. Read it aloud before publishing

    The fastest AI-text detector is your own ear. If a sentence sounds like a press release, rewrite it the way you'd say it to a customer.

Your starter prompt

Copy, fill the [brackets], paste into the tool
Write a [blog post / product description / email] about [topic] for [who will read it].

Goal: the reader should [what action/understanding].

Facts to include: [your real details — prices, features, experience, examples].

Tone: like a knowledgeable friend explaining — simple words, short sentences, no buzzwords, no "in today's fast-paced world" openings.

Length: around [word count] words.

The tools we recommend

Best choice

ChatGPT

Fastest, most versatile all-purpose writer.

Try it →
Runner up

Claude

Best for long, careful, well-structured writing.

Try it →
Budget / free

Gemini

Completely free — solid everyday writing help.

Try it →
The banned-phrases part of the prompt does more than any 'humanize' tool — AI writes generically only when it's briefed generically.
Browse all writing tools →