Set up an AI chatbot for your business — step by step

Answer customer questions at 2am, qualify leads, book appointments — a well-set-up AI chatbot does the repetitive talking so you don't have to. Here's how to build one without writing code.

The process

1. List the questions you answer every day

   Go through your last 20 customer conversations. The questions that repeat — hours, prices, location, availability — are exactly what the bot should handle.

2. Write down your real answers

   In your own words, as you'd say them to a customer. This becomes the bot's knowledge — the bot is only as good as the answers you feed it.

3. Pick a tool below and paste the instruction prompt

   Start with our Best Choice. The prompt below sets the bot's personality and rules; your Q&A list becomes its knowledge base.

4. Test it like a difficult customer

   Ask it things sideways, in mixed language, with typos. Note where it invents answers — then add the correct answer to its knowledge.

5. Connect it where your customers are

   Website widget, WhatsApp, Instagram — the tools below each list their channels. Start with one channel, get it right, then expand.

Your starter prompt

You are the assistant for [business name], a [type of business] in [city].

Your job: answer customer questions about [services/products], prices, timings, and location. Help visitors [book / order / get a quote].

Rules:
- Answer only from the information given to you. If you don't know, say so and share the phone number [number].
- Keep replies short and friendly — 2 to 3 sentences.
- Reply in the language the customer writes in.
- Never invent prices or promises.

The tools we recommend